A website is a first – and lasting – impression of your business. For new prospects, you want to capture and hold their attention. For current clients and customers, who may visit your site regularly, it’s a resource for thought leadership materials, contact information, or a list of your available services.
Whether you have just recently created a website for your business or have had one for many years, there is always improvement that can be made. A website should be regularly reviewed and updated to ensure usability and an accurate reflection of your company and its latest news.
Today we’re sharing five things that should be on every website; if you find yourself lacking in an area or two, take care of it as soon as possible to give your business the best online presence possible.
Any business website should lead to straightforward conclusions for the viewer: the industry of the company, pricing, location, etc.; but, what about the owner or the team who make the business successful? A little background about the company and people who make it function will go a long way in generating a relationship with a visitor, especially for smaller businesses.
If you continuously have customers raving about your services and/or products, make it known! Including testimonials on your website boosts your credibility and lets others sell your product for you. Validation of your services might be exactly what a potential customer needs to decide to work with you and your team.
Call to Action
Make it easy for your visitors to take the action you desire from their website visit. Whether you’re selling products or services, it is crucial to have a “Call to Action.” This could be a link directly to your contact information, a link to a registration page for a training or webinar session, or a link to an article to download for further reading.
Social Media Integration
If you have already established a website, chances are you have a social media presence (and if not, get on it!) Make sure that you have links to these other outlets, on your website in order to draw more interaction to your business. We recommend using a logo – this is much more appealing to the eye than a hyperlink!
Today’s website visitor could be coming to you from any device – an iPad, a mobile phone, a laptop, a desktop – who knows! Make sure your website is optimized for mobile viewing, making it easier for customers to interact with your content. If a prospect visits your site and can’t easily navigate it, they’ll likely turn away and never come back.
These tips will help with your SEO and your sales, making your site more friendly for search engines and visitors alike. If your website needs to be refreshed, our team at Graham Media Partners can help you tell your story! Contact us for more information about our services.