Dec 08

posted by: Michael Torres
filed in: marketing

Email marketing has been used for so many years that you wouldn’t be blamed for thinking it’s on its way to irrelevancy. The truth is, email marketing is not only still around, but remains a powerful marketing tool that is actually increasing in popularity. In fact, according to Salesforce, it was the second-fastest growing B2C marketing tool from 2015 to 2017 (video claimed the top spot). That may seem surprising, but the stats from Salesforce’s survey show that email consistently…READ MORE

Nov 10

posted by: Michael Torres
filed in: marketing

Fact: There is nothing that influences potential clients and business partners as much as you. That’s why events should be an integral part of any marketing strategy. Participation in events and conferences provides a unique level of in-person interaction, which is an extremely effective way to connect with others and communicate your value and even your company culture. If you are not currently making the effort to participate in relevant events, then you are missing out on a massive opportunity…READ MORE

Oct 26

posted by: Michael Torres
filed in: Insights

Remember the “good ol’ days” when you took out an ad in the local paper to do a bit of marketing? And that one time when you made a local TV ad with a jingle? It made your business famous in the neighborhood. It might sound a bit drastic to say that those days are long gone, but those days are long gone. According to Pew Research, print magazine and newspaper subscriptions are falling and viewership of local television continues to fall. Meanwhile, according…READ MORE

Oct 12

posted by: Michael Torres
filed in: Insights

How many articles have you read on productivity yet you still seem to procrastinate the day away? That’s probably because the research on one site and must-dos on another aren’t what will keep your unique mind on task. If you walked into the GMP office, you’d see a group of people busily working away. But upon closer observation, you’d find that we each have distinctive, and sometimes odd, ways of sustaining that diligence. Because we are such a nice and…READ MORE

Sep 27

posted by: Olivia Mann
filed in: Uncategorized

Sep 13

posted by: Olivia Mann
filed in: Uncategorized

By Sarah Weddle, Vice President Blogs may be ubiquitous in today’s digital landscape, but blogging in its current form is quite different than it was when it was first introduced (and referred to as a “weblog”). So, it’s understandable that many people are still confused about the medium and unaware of how valuable of a marketing tool it can be. In fact, one of the top questions we receive from clients is, “What is a blog?” We’ll start with the…READ MORE

Aug 25

posted by: Olivia Mann
filed in: Uncategorized

By: Addison Ingraham, GMP Design Associate Graphic design is an exciting career path that I have been lucky enough to pursue. For as long as I can remember growing up, I have always loved learning about and creating art. Although I didn’t take any graphic design classes until my senior year of high school, my graphic design “career” began as a child, spending hours creating new backgrounds in Microsoft Paint for our computer at home. In fact, my whole family…READ MORE

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