Sep 13

posted by: Olivia Mann
filed in: Uncategorized

By Sarah Weddle, Vice President Blogs may be ubiquitous in today’s digital landscape, but blogging in its current form is quite different than it was when it was first introduced (and referred to as a “weblog”). So, it’s understandable that many people are still confused about the medium and unaware of how valuable of a marketing tool it can be. In fact, one of the top questions we receive from clients is, “What is a blog?” We’ll start with the…READ MORE

Aug 25

posted by: Olivia Mann
filed in: Uncategorized

By: Addison Ingraham, GMP Design Associate Graphic design is an exciting career path that I have been lucky enough to pursue. For as long as I can remember growing up, I have always loved learning about and creating art. Although I didn’t take any graphic design classes until my senior year of high school, my graphic design “career” began as a child, spending hours creating new backgrounds in Microsoft Paint for our computer at home. In fact, my whole family…READ MORE

Aug 08

posted by: Olivia Mann
filed in: Uncategorized

At GMP, we believe that all work and no play leads to poor results. We place a high priority on our company culture and on engaging with one another in a variety of fun activities – away from our desks! We were recently trying to select a team-building exercise and we kept coming back to the idea of an Escape Room. This is a pretty popular activity these days (in fact, Addison, our Design Associate, had participated in two different…READ MORE

Jul 19

posted by: Olivia Mann
filed in: Uncategorized

By: Sarah Weddle If you’re an office worker, you’ve probably heard time and time again about how sitting at a desk all day is going to kill you. I’d wager at least half of you reading this post are wearing a Fitbit, Apple Watch, or some other device in an attempt to track your steps or make sure that you’re at least a little bit active every day. In full disclosure, I am one of those (annoying?) people who actually…READ MORE

Jul 11

posted by: Olivia Mann
filed in: Uncategorized

While Graham Media Partners has an internal design team, we often partner with CWP Design Studio for larger projects. Corey Pontz, the owner of CWP, and her team produce high quality, engaging work that really helps our clients realize their full branding potential. GMP and CWP function as sister companies, and over the past several years, we’ve established a great working relationship so that our clients have access to a comprehensive marketing resource supported by both agencies serving as one…READ MORE

Jun 21

posted by: Olivia Mann
filed in: Uncategorized

With the rise in influencer marketing on social media platforms, it’s important that consumers are not being misled by what they are exposed to online. To manage this, The Federal Trade Commission (FTC) has created (and continuously updates) a set of endorsement guidelines for consumer protection. Following the guidelines, disclosure of affiliations must be clearly shared across all social media platforms. When used appropriately, there should be no question if a post is an influencer’s personal review or if it…READ MORE

Jun 05

posted by: Lisa Graham
filed in: Uncategorized

If you think social media marketing is simply a supplement to traditional advertising, think again! With the increased prominence of social networking platforms over the past decade, companies who aren’t investing in this crucial area are missing out. Both tactics are valuable – when used appropriately – but in order for them to be effective, you need to first understand the key differences between them: Depending on your priorities, you may want to consider incorporating social media marketing into your…READ MORE

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