May 16

posted by: Lauren Hanna
filed in: Insights

Who doesn’t love a good TV show, book, or podcast recommendation? We definitely do! We’re always asking each other if we’ve come across anything interesting, and someone on the team usually has a unique find. So, in case you’re overwhelmed by the options on Netflix or bored by the book your cousin gave you for Christmas, here’s what we are watching, reading, and listening to. Feel free to comment, copy, or even laugh. We don’t mind because we each love…READ MORE

Apr 24

posted by: Michael Torres
filed in: Uncategorized

A little over a year ago I was sitting in my dorm room, scanning LinkedIn, wondering what I was going to do during the summer. The spring semester was winding down and I was searching for an internship that would allow me to gain the experience I needed to further my communication knowledge and academic studies. During this somewhat frantic search I received an email from our Communication department at Villanova detailing an internship at Graham Media Partners. I quickly…READ MORE

Apr 12

posted by: Michael Torres
filed in: Uncategorized

Few things can capture people’s attention as easily as beautiful imagery. In fact, articles with images get 94 percent more views than those without and consumers are 60 percent more likely to consider a business if an image show up with search results. As marketers, we face that fact on a daily basis. That’s why we have a talented graphic artist named Addison working for us. It’s also why we are particularly knowledgeable on where to find fantastic photos online…READ MORE

Mar 27

posted by: Michael Torres
filed in: marketing

A recent article on Time.com highlighted the impact that smartphones and social media are having on museums. The article discussed how the de Young Museum in San Francisco has had to implement “photo-free” hours to curb the crowding caused by hordes of selfie-taking art enthusiasts. In fact, in an effort to deal with this new reality, the museum has created a specific selfie-taking area in their foyer for visitors to get their fix. The article went on to note a…READ MORE

Mar 15

posted by: Michael Torres
filed in: Uncategorized

Social media marketing has become a ubiquitous part of modern business and Facebook is the dominant channel across industries. With over 1.4 billion active daily users, there’s a great opportunity to reach current and potential customers. However, recent updates to Facebook’s algorithm necessitate a strategic approach more than ever before. These tips will help you to find success. 1. Create “Good” Content This may seem obvious, but Facebook rewards content that its users find interesting and helpful. This wasn’t always…READ MORE

Feb 22

posted by: Michael Torres
filed in: Uncategorized

A common maxim in business is that good leadership is an essential aspect of success. But what constitutes good leadership? That’s a question that chief executives, business owners, managers, and even employees should stop and consider. We recently completed an exercise where each of us at GMP wrote our own definition of a good leader, and we realized two things: First, that each person in an organization, no matter their seniority, must be a leader in some fashion to complete…READ MORE

Feb 16

posted by: Michael Torres
filed in: Uncategorized

What do you do when you think of a product or service you need? You Google it. Then, you most likely choose one of the results from the first page. Many businesses spend a lot of money on search engine optimization (SEO) to make sure that their website is at the top of those search results. However, the costs associated with an SEO campaign often aren’t feasible for most companies. Luckily, there’s an easier solution. Content marketing. Content marketing is…READ MORE

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