Who doesn’t love a good TV show, book, or podcast recommendation? We definitely do!
We’re always asking each other if we’ve come across anything interesting, and someone on the team usually has a unique find.
So, in case you’re overwhelmed by the options on Netflix or bored by the book your cousin gave you for Christmas, here’s what we are watching, reading, and listening to. Feel free to comment, copy, or even laugh. We don’t mind because we each love our choices.
Watching: I don’t have much time to watch TV, but I do schedule in time to watch one or two episodes of Billions and Silicon Valley each week.
Reading: A friend got me into antique jewelry, so I’m re-reading Understanding Jewelry by Daniela Mascetti and David Bennett. It goes into how world events have influenced jewelry trends and includes a ton of photos.
Listening: My go to podcast is Planet Money. The episodes are the perfect length for a walk around the neighborhood to relax after work.
Watching: Billions, Genius: Picasso, Trust, Westworld … I can be entertained by almost anything as long it’s not horror.
I’ve recently been trying out several Netflix international dramas and thrillers like Suburra, La Mante, Nobel, The Method, Peaky Blinders, and 3%. Check out the app called “TV Time” to track your favorite shows.
Reading: I have a book on my night stand, it sits there and gets in the way when I need to charge my phone. It’s called The Outsiders and it’s supposed to be a great book about successful but unique CEO’s. I had purchased it for a recent flight, but my son decided he wanted to do 100m dashes down the aisles instead. So, naturally I had to keep track of his split times. I do read a lot of news and motorsports websites.
Listening: I really enjoy 99% Invisible. It tells the back stories of some interesting moments in history. For example, one episode explores the design process of the 1968 Mexico Olympics and its iconic logo and themes.
Watching: I’ve been re-watching ER on Hulu because there’s little I love more than nostalgic television.
Reading: TheNextWeb.com is one of my favorite websites for keeping up with the latest technology news. They publish a lot of content every day, but it’s easy to skim the headlines and hone in on what you want to give more attention to on a given day.
Listening: I’ve been listening to Slow Burn, a podcast from Slate about the Watergate scandal. It’s a miniseries, and the episodes are short, so it’s great to listen to on my commute. So far, it’s been fascinating!
Watching: Santa Clarita Diet. I am only five episodes in, but it’s about a family in California and how their life changes when the mom (Drew Barrymore) becomes a zombie. It’s a comedy and the episodes are short so it’s an easy watch.
Listening: The Lady Gang hosted by Keltie Knight, Jac Vanek, and Becca Tobin. They have celebrities come on to play games, ask them interesting questions, and answer listeners’ questions. It is very much a girly podcast and makes me laugh on my commute.
Watching: The Good Place. It’s such a clever premise, the writing is hilarious, and the actors are all great.
Reading: The Song of Achilles, which is a novel about Achilles and the Trojan War from the perspective of his best friend and lover. It’s a few years old and people raved about it, so I wanted to read it now since a sequel just came out.
Listening: Embedded, which is an NPR podcast that does very deep dives into a diverse range of news stories and other topics. So far, they’ve covered everything from what it’s like to play in the NBA’s minor league to some recent examinations of President Trump’s connections to Russia. I learn so much with each listen!
Reading: Mildly embarrassed to admit it, but I’m re-reading some of my favorite Nora Roberts books. The best way to relax and shut down my brain each night/get ready for summer beach book season.
Listening: The Tony Kornheiser Show (been a fan for the last five years or so – cranky old men are awesome), Origins with James Andrew Miller (my husband just introduced me to these on our road trip – if you like sports, super interesting back stories on the PTI show, ESPN’s 30for30 series etc.), Oprah’s Super Soul Conversations (because she makes me want to be a better, calmer person).
If you’re in need of a changeup in your entertainment game, then feel free to use our recommendations. Find us on social media and let us know what you’re watching, reading, and listening to!
Remember the “good ol’ days” when you took out an ad in the local paper to do a bit of marketing? And that one time when you made a local TV ad with a jingle? It made your business famous in the neighborhood.
It might sound a bit drastic to say that those days are long gone, but those days are long gone. According to Pew Research, print magazine and newspaper subscriptions are falling and viewership of local television continues to fall. Meanwhile, according to the Institute for Public Relations, U.S. adult online usage went from 52% to 88% in the last 16 years, smartphone usage rose from 35% to 77% in the past 7 years, and social media usage has gone from 5% to 69% in just over a decade. There is little to no evidence to give us an inclination that these numbers will go anywhere but up.
All this means that your potential customers are spending more time on digital platforms and much less time using traditional media. Consequently, your marketing efforts need to shift to match these tendencies.
In a nutshell, digital marketing means to use an internet-based strategy as a channel of communicating with customers, partners, and stakeholders. It may include content, social media, community relations, corporate positioning, customer communications, B2B and B2C communications, media relations, data collection, and e-commerce.
If you feel like your marketing strategy isn’t living up to current requirements, these are the three most important questions you must answer to move forward.
1. What would be the best focus of your digital efforts?
With a general idea of digital marketing channels at your disposal, it’s necessary to analyze which ones you already use and which ones you believe you should be taking advantage of. The answer to the latter depends on the type of business you run and your vision for its brand.
A small manufacturer of commercial landscaping equipment probably doesn’t need a very robust social media presence across all of the social networks. However, a sleek and easy-to-use website aimed at wholesale customers as well as targeted B2B email marketing would be a fruitful strategy.
On the other hand, an urban fashion designer would definitely want to take advantage of Instagram and have a robust B2C communication campaign via almost all social media channels because positive interaction breeds brand loyalty online. A blog that includes posts from local fashion micro-influencers would also be a great strategy.
2. What does my audience want to hear and see? And how often?
The size and industry your company is in, and whether you sell to consumers or other businesses, will help determine the type of content you should be sharing.
It’s best to think about each digital channel one-by-one and then create a content calendar detailing the type of content and frequency of content that is appropriate for each channel. For example, your content calendar may have a section for each social network, website update, blog posts, newsletter topics, etc. By having all of the information organized in one central calendar, it is easy to get a holistic view of your company’s online activity and the messaging you are putting out there.
Once your company is actively posting online, it’s best to review key metrics monthly (and take a deeper dive quarterly) to analyze which posts are resonating best, and which aren’t, and change your future content strategy accordingly.
3. Can you do it alone?
After considering the channels that you need to focus on to succeed in the digital marketplace you must then decide if you can handle it alone. It’s not uncommon for businesses to take on more than they can handle and end up alienating their audience through mediocre online marketing.
To truly master digital marketing you have to immerse yourself in it. If you have the requisite time or the in-house staff to handle that level of dedication then you’re one of the few. If not, then the only way to keep from falling behind the competition in marketing to your shared audiences is to hire an outside marketer. If you’d like to hear about our experiences helping clients with their online marketing, don’t hesitate to reach out for more information.
How many articles have you read on productivity yet you still seem to procrastinate the day away? That’s probably because the research on one site and must-dos on another aren’t what will keep your unique mind on task.
If you walked into the GMP office, you’d see a group of people busily working away. But upon closer observation, you’d find that we each have distinctive, and sometimes odd, ways of sustaining that diligence. Because we are such a nice and helpful group of people, we decided to share a few of those personal tactics with you.
These aren’t scientifically-tested truths, but examples of how we each find our way to a productive day.
Some of these tactics may be similar, some familiar, but we’ve found what works for each of us. Finding the method to keep your madness in check is a completely subjective endeavor. Use a bit of discipline to get through a day using a tactic or two that you think will work for you. You may be surprised how satisfying it is to stay productive.