GMP begins each engagement with in-person strategy meetings. These sessions enable us to better understand your business’ challenges, goals, and objectives. We use the information gathered in these strategy meetings to tailor appropriate social media, marketing, PR, or digital campaigns to meet your goals.
GMP analyzes your current situation, including press coverage, marketing activities, branding, and perception in the marketplace. We also perform analysis to understand your competitive landscape.
We craft the strategy and tactics to best achieve your goals and ultimately grow your business. We then work together to make refinements and finalize the plan. In preparation for launch, we build a custom framework for delivery. For example, if we are delivering public relations and outreach services, we create targeted press lists during this step and begin initial outreach. If we are delivering social media services, we develop the calendar of posts, including a recommendation of which channels to post on.
We execute the final plan, making adjustments as necessary based on the feedback we receive from our target audience. As the plan is executed, we make any necessary adjustments for maximum effectiveness and remain in close contact with you.
We monitor the success of the plan, keeping track of key metrics and measuring our progress against pre-determined goals.
We believe that plans need to adapt to changing environments. As the context surrounding your business changes, key users change, or any business goals change, the plan is fine-tuned.