While Graham Media Partners has an internal design team, we often partner with CWP Design Studio for larger projects. Corey Pontz, the owner of CWP, and her team produce high quality, engaging work that really helps our clients realize their full branding potential. GMP and CWP function as sister companies, and over the past several years, we’ve established a great working relationship so that our clients have access to a comprehensive marketing resource supported by both agencies serving as one team. As a result, we can’t say enough about the work that CWP has completed for organizations both locally and nationwide.
CWP completed the design work (print, web, signage) for The Chestnut Hill Hotel, Fareway, and Market at the Fareway. Recently, the Fareway decided to add a brewery and wood-fired pizza space, The Chestnut Hill Brewing Company. Since CWP had an existing relationship with the Fareway, it was a natural fit for the CWP team to design the branding for the new restaurant. The inspiration for the design actually came from the husband and wife owners’ Newfoundland dogs, which became the company mascot!
We love hearing the background behind CWP’s designs – you never know where you’ll find inspiration! If you are in the Chestnut Hill area, be sure to check out the new restaurant. More information can be found on their website.
In our previous blog post, we discussed our process for working with our clients to develop and execute customized marketing, social media, and public relations strategies.
Today we’re sharing an example of that process in action, helping one client, Walz IT, rebrand itself for an upcoming event.
Overview and Challenge
Walz IT, LLC, is a young technology consulting firm with seasoned tech professionals. It is an affiliated company of the Walz Group. Founded in 1978, Walz Group provides business and financial services out of its Lancaster, PA headquarters.
Walz IT reached out to Graham Media Partners, and our design studio CWP, for help in establishing its brand. Although the company was up and running, they did not yet have any branding or web presence, and they still needed to finalize their company name and tagline.
The company was attending a regional event in Lancaster, where many of their key contacts would be present, and they wanted to debut their new brand there. The challenge? The event was only five business days away.
After an initial exploration with Walz IT to better understand the company’s personality, style, and goals, we finalized their name and tagline. With this (big) step complete, we then created multiple options for potential logos, taking into account their preferences. One notable preference was that the Walz IT logo need to coordinate with the Walz Group logo, but also make it clear that these are two separate companies. After a few revisions, we finalized their logo and style sheet on day 2.
We then moved onto their business cards, again following the same process of offering several options and time for revisions. Once the cards were finalized, we coordinated printing with a local, family-owned printer.
Finally, we created their announcement card, which would also be the basis for the “Coming Soon” page on their new website, built using the WordPress content management system. We had a busy week, but it was all worth it when we met the deadline and Walz IT was able to show off their new materials at the regional event.
That’s just our side of the story, here’s what Walz IT has to say about the engagement:
“Graham Media Partners and CWP Design Studio act as our outsourced marketing and design team, providing marketing, social media, PR, event support and creative services for Walz IT.
Lisa, Steve, and Corey hit the ground running and developed our logo, launched our new website, developed collateral materials, conducted proactive press outreach, and more. We find their team to be very responsive, easy to work with, and we recommend them to our contacts.” – Bill Hicks, President, Walz IT, LLC
At Graham Media Partners (GMP), we provide hands-on marketing, social media, public relations, communications, and design services for small-to-midsize businesses. Unlike larger agencies or in-house staff, we’ve developed a highly personalized client engagement model that leverages our combined expertise to deliver tailored solutions that raise awareness and build brand equity for our clients.
We pride ourselves on providing clients with transparency throughout an engagement. Whatever your need – marketing, branding, social media, or public relations – we implement our fine-tuned client engagement model to develop a unique strategy and execute a customized plan to ensure you achieve your goals. Here’s our process:
We begin each engagement with in-person strategy meetings. These sessions enable us to better understand your business’ challenges, goals, and objectives. We use the information gathered in these meetings to tailor appropriate social media, marketing, PR, or digital campaigns to meet your goals.
Situation and Competitive Analysis
We analyze your current situation, including press coverage, marketing activities, branding, and perception in the marketplace. We also perform a competitive audit to better understand your company’s position in relation to others in the industry.
We craft the strategy and tactics to best achieve your goals and ultimately grow your business. We then work together to make refinements and finalize the plan. In preparation for launch, we build a custom framework for delivery. For example, if we are delivering public relations and outreach services, we create targeted press lists during this step and begin initial outreach. If we are delivering social media services, we develop the calendar of posts, including a recommendation of which channels to post on.
We execute the final plan, making adjustments as necessary based on the feedback we receive from our target audience. As the plan is executed, we make any necessary adjustments for maximum effectiveness and remain in close contact with you.
We monitor the success of the plan, keeping track of key metrics and measuring our progress against pre-determined goals.
We believe that plans need to adapt to changing environments. As the context surrounding your business changes, key users change, or any business goals change, the plan is fine-tuned.
We believe that small-to-midsize businesses are underserved when it comes to developing and executing comprehensive marketing, communications, and social media strategies. So we started GMP to help these businesses establish a presence using these services that may have otherwise been unavailable to them due to the size of their staff. If you are looking to grow your businesses brand awareness or need assistance within our scope of work, do not hesitate to contact us!