At Graham Media Partners (GMP), we provide hands-on marketing, social media, public relations, communications, and design services for small-to-midsize businesses. Unlike larger agencies or in-house staff, we’ve developed a highly personalized client engagement model that leverages our combined expertise to deliver tailored solutions that raise awareness and build brand equity for our clients.
We pride ourselves on providing clients with transparency throughout an engagement. Whatever your need – marketing, branding, social media, or public relations – we implement our fine-tuned client engagement model to develop a unique strategy and execute a customized plan to ensure you achieve your goals. Here’s our process:
We begin each engagement with in-person strategy meetings. These sessions enable us to better understand your business’ challenges, goals, and objectives. We use the information gathered in these meetings to tailor appropriate social media, marketing, PR, or digital campaigns to meet your goals.
Situation and Competitive Analysis
We analyze your current situation, including press coverage, marketing activities, branding, and perception in the marketplace. We also perform a competitive audit to better understand your company’s position in relation to others in the industry.
We craft the strategy and tactics to best achieve your goals and ultimately grow your business. We then work together to make refinements and finalize the plan. In preparation for launch, we build a custom framework for delivery. For example, if we are delivering public relations and outreach services, we create targeted press lists during this step and begin initial outreach. If we are delivering social media services, we develop the calendar of posts, including a recommendation of which channels to post on.
We execute the final plan, making adjustments as necessary based on the feedback we receive from our target audience. As the plan is executed, we make any necessary adjustments for maximum effectiveness and remain in close contact with you.
We monitor the success of the plan, keeping track of key metrics and measuring our progress against pre-determined goals.
We believe that plans need to adapt to changing environments. As the context surrounding your business changes, key users change, or any business goals change, the plan is fine-tuned.
We believe that small-to-midsize businesses are underserved when it comes to developing and executing comprehensive marketing, communications, and social media strategies. So we started GMP to help these businesses establish a presence using these services that may have otherwise been unavailable to them due to the size of their staff. If you are looking to grow your businesses brand awareness or need assistance within our scope of work, do not hesitate to contact us!