If it seems as though marketing best practices change at an extreme pace, it’s because they do, especially when it comes to social media and the web. Digital leaders are not only focused on innovation, they’re also keeping an eye on their competitors to see what new features and updates they can incorporate into their own platforms. As a result, the changes just keep coming – and they won’t stop anytime soon. Here is a list of trends you can expect to take hold in the coming year!
Live-streaming video took precedent in the last few months of 2016, with powerhouses like Facebook, Instagram, Snapchat, and – soon to launch – YouTube all having rolled out their own version of the concept. 2017 is going to be the year of video. We’ll continue to see investment in video integration and creation by social media platforms, as well as brands.
Whether you’re a large company or a small business, there are many options for fitting video content into your marketing budget. Take advantage of free live-streaming services and create videos using your own device, or hire a professional graphic design service to make more polished animated or feature videos. Whatever your strategy is, the bottom line is that you need one – now.
Insight into consumer behavior – understanding how people think and feel based on their interactions with online media – has allowed companies to not only produce ads and content specific to each individual but to assist in their market research and strategy efforts.
For consumers, this targeting and personalization reduces unnecessary advertising and irrelevant information and replaces it with more meaningful content. In short, this type of marketing is going to become even more fine-tuned, with better targeting and improved focus (benefitting the advertiser and the consumer).
Most people have come to understand the importance of social media and the role it plays in building audiences and overall brand awareness. However, the use of analytics to measure the success of a company’s digital strategy is still trailing behind. In 2017, we expect to see an increased focus on analytics by both online platforms and companies.
Emphasis on SEO
To stay one step ahead of your competition, you should be aware of how search engines work – and their constant changes – in order to better adjust your content and SEO strategy.
Changes to expect in the SEO realm in 2017 include the rise of accelerated mobile pages (AMPs), increased use of personal branding, and user experience optimization (UEO). For more in-depth information on these upcoming SEO trends, check out this website!
Mobile traffic topped desktop web traffic in 2016, with the upcoming year predicted to be even more mobile focused. If your website and social media pages are not mobile friendly – meaning your content is not easily accessible and appealing on mobile devices – you should fix it fast! And this doesn’t just apply to your website – make sure that your emails, social profiles, and all of your key content is optimized for mobile.
There is a lot to look forward to within the world of social media in 2017! Keeping up with the latest trends will increase awareness for your brand and maintain a competitive edge. While you may be able to make certain updates on your own, you may need expert help to stay in tune with other trends. Let GMP enhance your marketing strategy in 2017 – contact us today!