In 2007, Steve Jobs unveiled his groundbreaking device, the iPhone, as three different products: a revolutionary mobile phone, a widescreen iPod with touch controls, and an internet communications device with email, web browsing, searching, and maps.
Jobs knew the iPhone was revolutionary, but he didn’t realize how drastically it would change the world of communication – and how it would continue to do so over time.
The iPhone, first and foremost, made texting the primary source of human communication when it allowed for paragraphs to be written without a word limit. The fourth generation of the iPhone also improved phone calls by implementing FaceTime, making it possible to have an interaction with another person almost identical to talking face-to-face. More than just a cell phone, the iPhone has become a part of our everyday lives, serving as our alarm clocks, calendars, cameras, calculators, flashlights, and GPS systems.
When it comes to the business world, smartphones have become integral to most people’s productivity, and successful companies have taken advantage of this development for their employees and in their marketing strategies.
Impact on Marketing
For marketers, the introduction of the iPhone has presented businesses with the opportunity to engage with customers in creatively dynamic and innovative ways, as they adapt to the smartphone era.
Facebook leads the mobile social media market with the most users and time spent on the iPhone. To put this into perspective, there are over 1.4 billion active daily users and a whopping 75.1 percent of those users access the site using their mobile device, making Facebook an ideal platform for advertising and interacting with customers.
Mobile advertising is growing in popularity beyond just Facebook. This year it is predicted that 75% of all digital ad spending will go towards mobile advertising. With so many people connected to their iPhones at so many times of the day, this type of advertising enables companies to reach the most people possible for optimum ROI.
The iPhone started a mobile revolution that continues to impact marketing and the way in which a company can reach and interact with its target audience. If you haven’t done so already, contact us and let’s discuss how we can help you revolutionize your company with the help of a smartphone.