Jul 26

posted by: Lauren Hanna
filed in: Uncategorized

The importance of video advertising can’t be stressed enough, and this shouldn’t be surprising to anyone considering how many video ads we see in a day. However, the downfall to this much exposure to advertising has created a culture of ad avoidance, especially in the digital world. But, marketers have come up with a solution to combat consumer aversion to advertisements — 6-second video ads.

Why it works

As this advertising style continues to gain traction in the digital world, it’s important to understand why it works and how it engages consumers more effectively than longer ads before you jump in.

  • Branding. Establishing your company’s brand goes beyond displaying a nice logo with a catchy phrase. Branding your business allows audiences to instantly recognize who you are, what you’re offering, and what your company values are. With only a 6-second timeslot, it is important to quickly get these points across in a memorable way. Longer advertisements are filled with extra “fluff” that can distract viewers from the most important aspects of your company. When you are reduced down to such a small amount of time, it becomes necessary to concentrate on the key part of your business that you want people to focus on. In essence, it actually becomes easier to build your brand with 6-second ads because they force you to be specific and direct.
  • Consumer engagement. As mentioned before, consumers are fed up with long ads that prevent them from watching their YouTube video and can’t wait to click that “Skip Ad” button. The 6-second ad strategy keeps their attention not only because of the short length, but also because the creative possibilities are endless. Consumers don’t have to wait 45 seconds for the punchline to a humorous advertisement, and they also don’t have to waste time skipping the content because the ad is already over once that thought enters their head.
  • Larger Target Audience. With such a small ad space, your business will be able to implement this short video advertisement on a wider and more various set of platforms that favor this type of content, including (but not limited to) Facebook, YouTube, Instagram, and Snapchat. As a result, you will also be able to reach a younger audience – the target demographic  for this type of ad – who has a dominant presence on many of these platforms. Not all brands want to attract younger masses; however, if you think your company can benefit from this demographic, it’s worth exploring.

How we can help

So after reading about all the perks of a 6-second video you want to create your own, right? You’ve come to the right place; our team can help your company enter into the modern world of advertising. We’ll work with you to craft the story you want to tell and effectively reach your target audience with this new trend which requires a sound strategy and careful execution. If you like what you read here, then check out our guide on how to create engaging company videos. When you’re ready to take your advertising game to the next level, contact us and we will help you get started.

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