People today are often overwhelmed with marketing and advertising messaging, making it difficult to break through the noise. Influencer marketing, using key advocates to promote your product or service, can greatly expand your target market. You have likely seen this tactic with famous actors in TV commercials or fitness models on Instagram, who naturally talk about a product they can’t live without.
Essentially, you are paying to reach that influencer’s audience. And, because the audience typically already likes and trusts the influencer, they are more open to their recommendations. In fact, 71 percent of consumers are more likely to purchase something based on a social media reference.
Needless to say, when it comes time to choose an influencer you want to make sure your company chooses one who will be ideal for your brand. Choosing the right influencer can be tricky, but the key is to choose someone who accurately represents what you are marketing or is a well-known face in your industry because their audience will likely have a predisposed interest in that industry. For example, a company advertising tennis shoes would be better off choosing Serena Williams as their influencer rather than Bill Gates.
If you are still debating whether or not investing in an influencer relevant to your brand is a good idea, keep in mind that studies show that influencer marketing has the highest return on investment compared to other strategies such as paid search. In fact, for every $1 spent on influencer marketing, companies tend to generate $6.50 in revenue.
If you have any further questions regarding influencer marketing, you are more than welcome to contact us. We would love to have a conversation about how we can help you get started today!