Heading into my last semester of college, I knew I wanted to start thinking about my professional career as I prepared for my transition to the “real world” after graduation. After applying to various internships for the spring semester in December and January, I was immediately enticed by Graham Media Partners. A start up PR and marketing firm where I would get to attend client meetings and work on my own accounts? Sign me up.
From my very first day working at GMP, Steve and Lisa welcomed me with open arms and were eager for me to interact face to face with clients, produce my own content and come up with my own ideas. The amount of freedom I had was initially daunting… I didn’t know much about the industries for some of the clients I would be working with, yet I was responsible for creating content to post on their blogs and social media pages.
Looking back, I’m so grateful for the opportunity Steve and Lisa gave me to develop my skills as a writer, creative thinker and public relations and marketing professional. At the start of this internship, I never would have thought that I would have been able to tell you the difference between a loan officer or a mortgage broker, or the different ways to make your business stand out at an HR showcase. Interning at GMP gave me the opportunity to interact with a wide variety of clients, and develop an understanding of how to effectively interact with each and every client. While some things are similar for each client (creating content calendars, researching competitors and writing blogs), other things are vastly different. Different clients have different needs and whether it be continuing to tweak a blog post so it’s just right or spending some extra time working on messaging and positioning statements to ensure they accurately describe the client, every day brought something new and different.
Working in a start up environment was also eye opening. I have the utmost respect for how hard Lisa and Steve work. It was exciting to come to work every day just to watch Lisa and see what she was working on that day. Her organization, diligence, and persistence make her a great person to work with- and for. Steve, fearless in his ability to promote and share the mission of GMP, showed me the importance of confidence in meetings. Watching Steve interact with clients during meetings taught me how being relatable to your client, while also being confident in your ability to deliver the results clients need, is of the utmost importance.
I’ve also had fun too! Lisa and Steve both took the time to get to know me as a person, and through many lunches, we discussed gluten free foods, trips to Hawaii and baby names. The environment at GMP is set up to be a collaborative and inclusive one. Lisa always welcomed any idea that I had, and was eager for me to speak up and contribute in client meetings. It was a positive experience to come to work each day, and Lisa and Steve were extremely flexible with my college schedule.
When I first started this internship, I didn’t know what it would be like to interact with clients, or how important social media could be to the success of a client. Now, I feel like I understand just how powerful social media outlets can be and how to effectively launch media campaigns and other marketing campaigns. Thank you GMP for an amazing internship experience!
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