People today are often overwhelmed with marketing and advertising messaging, making it difficult to break through the noise. Influencer marketing, using key advocates to promote your product or service, can greatly expand your target market. You have likely seen this tactic with famous actors in TV commercials or fitness models on Instagram, who naturally talk about a product they can’t live without. Essentially, you are paying to reach that influencer’s audience. And, because the audience typically already likes and trusts…READ MORE

At GMP, we want to make a difference in the community beyond the daily work that we do for our clients (we also like to follow our own advice when it comes to choosing a good cause to support). Because we are a team of mostly women, we strongly believe in the mission of the Women’s Resource Center (WRC) to help women and girls successfully navigate life’s transitions by providing resources, tools, and support. Founded in 1975, the WRC began…READ MORE

If you read our previous blog, you know all about the tools we use at work every day to do our jobs effectively and efficiently. But, we rely on a lot of tools outside of the office as well – to keep us organized, get in a good laugh, or entertain our kids! Check out our list below and see if you find anything new worth trying! Google Keep I use Google Keep every day. It’s basically an app to…READ MORE

It’s no secret that marketing is a fast-paced environment, where you are often working on several projects within a day, each requiring a totally different skillset. It’s also no secret that marketing has undergone a significant digital transformation, meaning that there are a lot of cloud-based tools and platforms available to help us do our jobs more efficiently and effectively and to help us expand our clients’ reach and awareness. Our team uses a variety of tools every day, and…READ MORE

Today’s consumers care about more than just your products and services – they care about what you stand for. As they view your advertisements or scroll through your website, they’re often paying attention to how you contribute, beyond the walls of your office, in making the world a better place. In fact, 91 percent of consumers in a global study said they would likely switch to a brand that supports a good cause, given similar price and quality. To that…READ MORE

Hi everyone! Most people call me Suz for short. I grew up in West Chester, PA, where I attended Villa Maria Academy from kindergarten through twelfth grade. Following high school, I attended Bucknell University and earned a degree in business administration. I also studied abroad for a semester in Florence, Italy. It was an incredible opportunity and I will never forget the thrill of experiencing a new culture. I’m lucky to still have close ties to the University and am…READ MORE

The importance of video advertising can’t be stressed enough, and this shouldn’t be surprising to anyone considering how many video ads we see in a day. However, the downfall to this much exposure to advertising has created a culture of ad avoidance, especially in the digital world. But, marketers have come up with a solution to combat consumer aversion to advertisements — 6-second video ads. Why it works As this advertising style continues to gain traction in the digital world,…READ MORE