Most people think they are good writers – that anyone can do it. The truth is that almost anyone can be a good writer, but it takes a lot of practice, and there is always room for improvement. Your first draft? It should be just that – a draft. Improving your writing skills can be as simple as taking the time to review what you’ve written and identifying simple ways to refine your work. We write a lot of original…READ MORE

This time last year I was abroad in Italy taking classes and interning at the Vatican. I had finally begun to find my footing in this new country and, yet, I was still thinking forward to the next steps in my professional career. After my experience at the Vatican, I knew that I wanted a job with a lot of responsibility. I wanted to work hard with a team who would push me to succeed. As I was searching for…READ MORE

Every college student goes through a phase of panic as they try to figure out what career path they want to follow and how they should spend their summer to help find the answer. For me, this panic came as the spring semester of my junior year was coming to an end. I was struggling between wanting to enroll in Villanova’s Summer Business Institute or pursue an internship. Within the same week, I landed an interview with both GMP and…READ MORE

There is a misconception that business blogging is a waste of time and effort, especially when it is difficult to see results right away. In fact, 80 percent of B2B marketers have incorporated blogging into their content marketing strategy because it is one of the most efficient and inexpensive ways to enhance your inbound marketing efforts and drive traffic to your site. Not only that, showcasing your knowledge of complex subject matter can help build trust with readers, making them…READ MORE

Each team member at GMP plays a unique role in providing the best possible service to our clients. To get a sense of how we all got to where we are today, we asked everyone to share how they first got into the industry and what they love about it. Lisa Graham, Co-Founder and CEO During an internship in high school, a marketing and public relations agency came in for a pitch. Hearing their ideas on how to brand and…READ MORE

People today are often overwhelmed with marketing and advertising messaging, making it difficult to break through the noise. Influencer marketing, using key advocates to promote your product or service, can greatly expand your target market. You have likely seen this tactic with famous actors in TV commercials or fitness models on Instagram, who naturally talk about a product they can’t live without. Essentially, you are paying to reach that influencer’s audience. And, because the audience typically already likes and trusts…READ MORE

At GMP, we want to make a difference in the community beyond the daily work that we do for our clients (we also like to follow our own advice when it comes to choosing a good cause to support). Because we are a team of mostly women, we strongly believe in the mission of the Women’s Resource Center (WRC) to help women and girls successfully navigate life’s transitions by providing resources, tools, and support. Founded in 1975, the WRC began…READ MORE