It’s no secret that marketing is a fast-paced environment, where you are often working on several projects within a day, each requiring a totally different skillset. It’s also no secret that marketing has undergone a significant digital transformation, meaning that there are a lot of cloud-based tools and platforms available to help us do our jobs more efficiently and effectively and to help us expand our clients’ reach and awareness. Our team uses a variety of tools every day, and…READ MORE

Today’s consumers care about more than just your products and services – they care about what you stand for. As they view your advertisements or scroll through your website, they’re often paying attention to how you contribute, beyond the walls of your office, in making the world a better place. In fact, 91 percent of consumers in a global study said they would likely switch to a brand that supports a good cause, given similar price and quality. To that…READ MORE

Hi everyone! Most people call me Suz for short. I grew up in West Chester, PA, where I attended Villa Maria Academy from kindergarten through twelfth grade. Following high school, I attended Bucknell University and earned a degree in business administration. I also studied abroad for a semester in Florence, Italy. It was an incredible opportunity and I will never forget the thrill of experiencing a new culture. I’m lucky to still have close ties to the University and am…READ MORE

The importance of video advertising can’t be stressed enough, and this shouldn’t be surprising to anyone considering how many video ads we see in a day. However, the downfall to this much exposure to advertising has created a culture of ad avoidance, especially in the digital world. But, marketers have come up with a solution to combat consumer aversion to advertisements — 6-second video ads. Why it works As this advertising style continues to gain traction in the digital world,…READ MORE

I was born and raised in the small city of Brea, California. I am part of a large, loud, and loving Italian family, and I’m the youngest child (and only girl), with seven brothers. My whole life I wanted to experience the east coast and get as far away as possible from my home and older brothers. I have played softball since I was six years old, and I was recruited to be the catcher on a Division 1 team…READ MORE

I was born in Manhattan but was raised on Long Island in Huntington, NY. I just returned from a semester abroad in Rome, Italy where I worked for the Vatican’s Secretariat for Communications. In my family, I am the second of four, with one older sister and two younger brothers (as well as two dogs). I have two loving parents, a huge Irish extended family, and an extreme appreciation for humor. I have never really known what I wanted to…READ MORE

In 2007, Steve Jobs unveiled his groundbreaking device, the iPhone, as three different products: a revolutionary mobile phone, a widescreen iPod with touch controls, and an internet communications device with email, web browsing, searching, and maps. Jobs knew the iPhone was revolutionary, but he didn’t realize how drastically it would change the world of communication – and how it would continue to do so over time. The iPhone, first and foremost, made texting the primary source of human communication when…READ MORE