Aug 13

posted by: Lauren Hanna
filed in: Uncategorized

Hi everyone! Most people call me Suz for short. I grew up in West Chester, PA, where I attended Villa Maria Academy from kindergarten through twelfth grade. Following high school, I attended Bucknell University and earned a degree in business administration. I also studied abroad for a semester in Florence, Italy. It was an incredible opportunity and I will never forget the thrill of experiencing a new culture. I’m lucky to still have close ties to the University and am…READ MORE

Jul 26

posted by: Lauren Hanna
filed in: Uncategorized

The importance of video advertising can’t be stressed enough, and this shouldn’t be surprising to anyone considering how many video ads we see in a day. However, the downfall to this much exposure to advertising has created a culture of ad avoidance, especially in the digital world. But, marketers have come up with a solution to combat consumer aversion to advertisements — 6-second video ads. Why it works As this advertising style continues to gain traction in the digital world,…READ MORE

Jul 12

posted by: Lauren Hanna
filed in: Uncategorized

I was born and raised in the small city of Brea, California. I am part of a large, loud, and loving Italian family, and I’m the youngest child (and only girl), with seven brothers. My whole life I wanted to experience the east coast and get as far away as possible from my home and older brothers. I have played softball since I was six years old, and I was recruited to be the catcher on a Division 1 team…READ MORE

Jun 18

posted by: Lauren Hanna
filed in: Uncategorized

I was born in Manhattan but was raised on Long Island in Huntington, NY. I just returned from a semester abroad in Rome, Italy where I worked for the Vatican’s Secretariat for Communications. In my family, I am the second of four, with one older sister and two younger brothers (as well as two dogs). I have two loving parents, a huge Irish extended family, and an extreme appreciation for humor. I have never really known what I wanted to…READ MORE

Jun 06

posted by: Lauren Hanna
filed in: marketing

In 2007, Steve Jobs unveiled his groundbreaking device, the iPhone, as three different products: a revolutionary mobile phone, a widescreen iPod with touch controls, and an internet communications device with email, web browsing, searching, and maps. Jobs knew the iPhone was revolutionary, but he didn’t realize how drastically it would change the world of communication – and how it would continue to do so over time. The iPhone, first and foremost, made texting the primary source of human communication when…READ MORE

May 16

posted by: Lauren Hanna
filed in: Insights

Who doesn’t love a good TV show, book, or podcast recommendation? We definitely do! We’re always asking each other if we’ve come across anything interesting, and someone on the team usually has a unique find. So, in case you’re overwhelmed by the options on Netflix or bored by the book your cousin gave you for Christmas, here’s what we are watching, reading, and listening to. Feel free to comment, copy, or even laugh. We don’t mind because we each love…READ MORE

Apr 24

posted by: Michael Torres
filed in: Uncategorized

A little over a year ago I was sitting in my dorm room, scanning LinkedIn, wondering what I was going to do during the summer. The spring semester was winding down and I was searching for an internship that would allow me to gain the experience I needed to further my communication knowledge and academic studies. During this somewhat frantic search I received an email from our Communication department at Villanova detailing an internship at Graham Media Partners. I quickly…READ MORE

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