A transplant to Philadelphia, Chris has 18 years of experience creating content for a variety of B2B companies, from start-ups to market leaders, in a range of industries across both sides of the Atlantic. He’s written and edited everything from social posts to lead-gen emails, blogs, case studies, and white papers. Chris loves the power of a clearly expressed idea. He works to harness that power for his clients.
The one constant in writing that stands out to him is the need to understand the reader. And being succinct. And leading with benefits because we all want to know “what’s in it for me?” And the importance of telling a story. And the need to edit, edit, edit. Okay, that’s five things, but he thinks they’re all important.
Chris loves northwest Philly where he lives with his wife and two sons. His one great dream is to play the guitar with the joy, passion, and ferocity of EVH.