Our process ensures that we understand who you are and what you want to achieve – and the best way to get there.

  • 1. Initial Strategy Meetings

    We begin each engagement with in-person strategy meetings. These sessions enable us to better understand your challenges, goals, and objectives.

  • 2. Situation and Competitive Analysis

    We analyze your current situation, including press coverage, marketing activities, branding, competition, and perception in the marketplace.

  • 3. Plan Development

    We craft the strategy and tactics to best achieve your goals. We then work with you to make refinements and finalize the plan. In preparation for launch, we build a custom framework for delivery.

  • 4. Plan Execution

    We execute the final plan and remain in close contact with you to make any necessary adjustments for maximum effectiveness.

  • 5. Reporting

    We monitor the success of the plan, keeping track of key metrics and measuring our progress against pre-determined goals.

  • 6. Refinement (On-Going)

    We believe that plans need to adapt to changing environments. As the context surrounding your business changes, key users change, or any business goals change, we adjust the plan.