Your internal team may not have the skillset or bandwidth required to execute key business functions, making it common to bring in outside professionals for support. This is often the case with accounting and legal matters – so why not marketing?
Marketing is a key facet of corporate growth and, when effective, it helps your organization reach its goals. But for marketing to be effective, it needs to be strategic – and it needs to take into account the various aspects that encompass the industry, from SEO and PPC to blogging and PR.
When you outsource your marketing, you open the door to new strategies and tactics that you may have been unable to execute before – or unaware of – and these can make all the difference in terms of providing value back to the business.
If you’re not convinced, here are some of the other advantages of outsourced marketing:
As mentioned above, effective marketing is driven by strategy. If you’re spending money on marketing that is not backed by a sound strategy, you’re probably losing money. If you’re not seeing the results you want, you’re also losing money. An outsourced team can work with you to create a comprehensive strategy that works to fulfill the goals of the organization – or the team can execute the tactics of your organization’s existing plan to ensure success and support an internal team or team member.
That’s just one way outsourcing helps the bottom line. Another consideration is the cost of internal employees – recruiting, training, and salary and benefits. A full-blown marketing team – or even a few team members with top-tier talent – is expensive, and for some businesses, it’s impractical (particularly for start-ups).
Often for less than the cost of one full-time employee, outsourcing provides you with a team of experts who have a wide range of experience and talents. Because the team is experienced, it can work quickly and efficiently – and you only pay for what you need at that time.
In the digital age, marketing best practices change regularly – having the support of a team who can keep up with these trends on your behalf is invaluable. The range of capability offered by an agency team is vast – in terms of execution and familiarity with the software and tools that are necessary to get the job done.
The bottom line is that sophisticated, effective marketing requires experience, and an outsourced marketing team can fill your knowledge gaps at a fraction of the cost of an internal team.
Marketing is a time-consuming task. If you don’t currently have an internal team, you or other employees may be driving marketing initiatives.An outsourced team allows you to focus on your main roles and responsibilities while it takes over the marketing capability.
If you do have an internal team, an outsourced team offers support to, again, execute on the tactics that your existing team may not have expertise in, or to help support your internal team to accomplish tasks that they may not have time for due to other priorities.
What’s more, an outsourced team also has the flexibility to explore new approaches and adapt to changing business environments. Because an outsourced team often has other clients, they become familiar with other industries, other strategies, and other tools. The team gets to try different tactics and bring that information back to you when it may be relevant.
Ultimately, an outsourced team is dedicated to supporting you, producing polished deliverables quickly and reliably.
It’s hard to be objective when you are part of a company culture. Thus, when your team is internal, it’s easy to maintain the status quo – even if it’s not working. An outsourced team brings a fresh perspective.
The team can see your company as prospective clients see it – and build a customized strategy that produces results.
There is no long-term commitment with an agency team. There is value to maintaining a long-term relationship with a team who can truly get to know your brand and your culture, but ultimately, if you’re not happy, you can terminate the contract.
There are, of course, companies who only use an internal staff, and for some companies that is the right decision. It facilitates tight control over the work that is being done – and decreases external knowledge of internal information. If your current workforce is getting the job done – don’t outsource. But, if you could benefit from the expert help of a full team of marketing professionals – for less than the cost of hiring internally – you may want to consider an outsourced marketing team.