The goal of any business is to attract new customers and/or maintain existing ones, so investing time and resources into achieving this is important – and it’s often where marketing comes into play. Although there are many advanced ways to communicate with customers, email marketing remains one of the most effective options.
In the past few years, there has been plenty of data to support the use of email marketing. According to one source, 91% of U.S. adults like to receive promotional emails from companies they do business with. In 2014, email was almost 40 times more effective than Facebook and Twitter combined in helping businesses acquire new customers.
So what’s behind this data? We’ve created a list of five reasons why your business should utilize email campaigns.
Many businesses rely on multiple communication methods in order to reach potential customers and current clients. While an active presence on social media outlets, such as Facebook, is beneficial to building your business, email campaigns keep clients engaged through consistent, direct outreach and by providing specific, targeted content.
Credibility is key for any business, and when a company invests in itself, it helps build credibility with potential customers and current clients. The more effort put into appealing to a client via email, the more comfortable they feel using the product or service.
Email marketing can also help generate traffic to your business’ social media accounts and website. Emails offer an easy way to showcase specific sections of your website or social accounts that your customers may not know about, helping them become more knowledgeable about and engaged with your business.
Email marketing providers have established analytics platforms, displaying information on unique open, click, bounce, and abuse complaint rates. This data can then be used to analyze the success of a given campaign and plan for the future.
Return on Investment
All of the above reasons lead to an increased return on investment. When you have an audience interested in receiving updates about your business, their purchases will greatly outweigh the cost of the email service you’re using. According to the Direct Marketing Association, email marketing yields an estimated 4,300 percent ROI, with every dollar spent offering a return of $44.
If you don’t already use email marketing for your business, now is the time to start. This type of communication will only enhance your client relations and increase business. Be sure to check out our next blog to gain insight into developing effective email campaigns!