With the rise in influencer marketing on social media platforms, it’s important that consumers are not being misled by what they are exposed to online. To manage this, The Federal Trade Commission (FTC) has created (and continuously updates) a set of endorsement guidelines for consumer protection. Following the guidelines, disclosure of affiliations must be clearly shared across all social media platforms.
When used appropriately, there should be no question if a post is an influencer’s personal review or if it is a paid ad or sponsorship. It’s the responsibility of both brands and influencers to make sure that they are following the guidelines. To help, we’ve created a list of Dos and Don’ts that you can reference before publishing any post!
As seen above, there are many ways that you can disclose endorsement information in a social media post. Although it may seem daunting, the guidelines are similar across all platforms. If you have any questions about influencer marketing or the FTC guidelines, let us know. To learn more, visit FTC.gov!